SUN TZU'S STRATEGIES FOR A FORMIDABLE SALES & MARKETING TEAM

COURSE OBJECTIVES

This one-day enlightening and entertaining seminar is designed to open the delegates' mind to the tremendous potential in selected strategies from the 2,500-year-old military treatise, Sun Tzu’s Art of War so as to enhance their "never-say-die" mindset, and hone their selling and customers' service skills, as well as marketing strategies to gain the competitive edge.

COURSE OUTLINE

Designed by author & internationally-acclaimed speaker KHOO KHENG-HOR, this unique program is structured to cover one full day and will comprise an enlightening and entertaining presentation.

1.  Introducing Sun Tzu’s Art of War.

2. The First Battlefield: Your Mindset  – Find out why many sales pro is defeated even before they could start selling, and how to master oneself before seeking to win over others.

3. The Second Battlefield: Your Workplace – Discover the power of synergy from a cohesive team spirit and how to harness such espirit de corps to achieve your goals.

4. The Third Battlefield: Your Customers – Master the key principles for winning over customers and so secure sales as well as how to handle difficult customers.

5. Introducing Sun Tzu’s Art of War.

6. Planning – Find out more about this critical function which is often overlooked by most when doing strategic planning.

7. The Way of the Strategist – Master the basic strategies for building a strong defence and initiating a strong attack.

8.  How to price and promote products or services – Consider the appropriate conditions and strategies for pricing up or down, and novel ways for promoting your products or services.

9. At War – Discover unconventional ways of blocking your competitors' moves, or striking them. 

TARGET AUDIENCE

Sales & Marketing Executives, Managers, Senior Managers, Directors and Entrepreneurs.

TRAINER

Mr Khoo Kheng-Hor has been a Consultant-Trainer to the Singapore Police Force since 1995, and he has been conferred with the honorary rank of an Deputy Superintendent of Police . He is the author of 26 books on business and management, most of which were based on Sun Tzu's Art of war, and Khoo is originator/creator of his own proprietary Sun Tzu's Strategies training programs, used in training thousands of executives and businessmen from a host of multinational corporations and goverment bodies, including the Prime Minister's Office in Singapore, Brunei and Malaysia. 

DURATION: 1 DAY

COURSE FEE: S$650.00 ( inclusive of lunch & teabreaks)

EARLY BIRD RATE: S$600 (register at 1 week before class date)

** Each participant will receive 3 complimentary books authored by the trainer -  (1) Sun Tzu's Art of War for Selling, (2) Sun Tzu's Art of War for Customer Service, and (3) Sun Tzu's Art of War for Marketing.

For in-house or any enquiries, please call +(65)  65422041 / 96930601 or email info@ovation-marketing.com 

REGISTRATION METHOD : via Online below or   <CLICK HERE> to download registration form via email.  

REGISTRATION FORM