INTRODUCTION

Do accounting numbers confound you? As a manager or executive, having the ability to interpret and understand financial numbers churned out by your accounting department is indispensable. Keeping an eye on the financial viability of your customers, suppliers and competitors would boost your ability to help your company stay ahead of the game. Just imagine what it would be like to be financially savvy. You would not only be more confident, but also more valuable to your company because you make financially smarter and better decisions. Understanding how to interpret and analyse financial statements is the first step to adding value to your company and your personal career. In this workshop, you will demystify accounting once and for all and turn it from a stumbling block into a stepping stone for your career and business success.

OBJECTIVES

What's unique about the workshop?
This workshop focuses on the big picture financial analysis of companies, without being bogged down by unnecessary details. It will be conducted by a highly experienced and qualified speaker with international training experience. User-friendly terms will be used to explain technical and complex concepts for easy understanding. Our past participants have enjoyed the hands-on, practical and highly interactive learning experience that has been specially tailored for non-financially trained professionals.

COURSE OUTLINE

Course outline for 2-day workshop
- Balance Sheet: how to interpret financial strength
- Profit and Loss Statement: how to analyse financial performance
- Cash Flow Statement: how to interpret financial health
- Why can a profitable company still go bust and how to prevent it?
- What is working capital and why is it important?
- Demystify confusing accounting jargon once and for all
- What does an annual report tell you?
- Group accounts: subsidiaries, associates and minority interests
- How to size up a company instantly with financial ratios analysis
- How to read in-between the lines of financial reports
- How to ask the right questions about a company's financials 

 TARGET AUDIENCE

 Who must attend?
Directors, senior managers, heads of departments, credit managers, sales and marketing professionals, HR professionals, legal professionals, bankers, entrepreneurs, investors, supervisory and regulatory officers, operations managers and executives who need to use financial statements for better decision making and to read in-between the lines for greater insightsto accounting numbers.

TRAINER 

Leong Chan Foo James Adjunct Asst. Professor, National University of Singapore Fellow Certified Public Accountant Singapore Chartered Accountant (Australia) Chartered Accountant (Malaysia) Certified Financial PlannerCM practitioner Fellow, Chartered Financial Practitioner Associate, Insurance and Financial Practitioners Association of Singapore Member, SIAS Investor Education Advisory Committee Member, International Association of Facilitators Distinguished Toastmaster Gold Medallist (Distinction) – Public Speaking (London Academy of Music and Dramatic Art) Toastmasters International (Pan-South East Asia District) Year 2000 Humorous Speech Contest Champion

He brings to his clients and participants 17 years of financial, management and training experience. Prior to becoming a professional training consultant, he managed the finance, administration and human resources functions in Asia Pacific for a US MNC as regional financial controller. James received his professional training with a Big Four international accounting firm. He also practised as a certified financial planner with a major financial services institution. As a chartered accountant, James achieved distinction for achieving the top 5% of results in his professional accounting examinations in Australia. His extensive professional qualifications, training and experience enable him to provide quality advice for his consulting clients and an enriching learning environment for his training participants.

TESTIMONIALS

Here's some of what our past participants have said:

" Everything about the course is useful and I enjoyed James' delivery and teaching techniques very much"
-Jaime Asher, Liberty International Underwriters, Hong Kong

"I found the sharing of personal experiences and real events to emphasise learning points by James very useful. James has delivered the course in an interesting way"
-Chee Peck Lee, Senior Manager, Infocomm Development Authority of Singapore

"The key concepts are useful and I enjoyed the clear manner they are being taught"
-See Chak Mun, Senior Advisor, Ministry of Foreign Affairs

"James has made the workshop fun and interesting. He is very knowledgeable and used practical examples to bring across concepts clearly"
-Tan Yee Hwa, Director, Oilfield Investments Pte Ltd

COURSE FEE : S$1095.00

EARLY BIRD  RATE: S$995.00 ( Register 10 days before seminar date) 

For in-house or any enquiries, please call +(65)  65422041 / 96930601 or email info@ovation-marketing.com 

REGISTRATION FORM